The Neverlate is a 7 Day alarm was pretty simple to set.  Just turn the dial to the desired day, turn the black collar to adjust the time,

hit the On/Off button and you are done...for that day.

Note that "bars" around the day means the alarm has been set for that day. No bars...as in the "Wednesday" setting above meant the alarm will NOT go off.  It took us a few tries before we got that.  If you are not careful, you could accidentally set the alarm for all the days you DIDN'T want the alarm to go off :-)

When you have it all set, you can quickly review the different settings.  Notice Wednesday and Friday (no alarm set) is not on the list. 

Don't for get to select a station and adjust the volume... and sweet dreams :-)

This Neverlate alarm clock was created by American Innovative.  Their tagline is "Products that make sense". 

Looking at their first effort, we would say they are batting a 100%.

When I saw this product, I knew it would be perfect for my friend Geoff.  Geoff has a crazy schedule and is always looking for ways to optimize his time.

With the Neverlate, Geoff will finally be able to fine tune his wake up alarm schedule to parallel his various weekly morning meetings.

1. First Look

2. First Use

Review Summary:

Initial Impression- Brilliant!

Usability- Simple to set

Durability- Test in progress

Price- $35