We thought this case looked familiar when we first opened the package. It reminded us of the cases we got with our Iomega Clik! drives... same external dimension, internal cushioning material, and clasp.
The Digital Foci case differs in that it was made to securely hold and safely transport all of the current Flash formats (CompactFlash, SD, Sony Memory Sticks, SmartMedia, etc...) one may have in their collection. They accomplished this by using cleverly cut wells.
The wells were designed to hold the cards in place, but also have enough spacing on the side to let users grasp the edges to lift the cards out.
Users can also stack different formats on top of each other, increasing the number of cards which can be carried. The maximum number of card the case can hold is eight.