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April 9,2009(Thursday)

The iPhone and iPod Touch are fast on their way to becoming the "third screen" for many RainyDayMagazine readers.  We have had the iPod Touch for more than a year.  It is one of the devices we carry with us all day every day.  There are now tens of thousands of the apps in the Apps Store, with more being added everyday.   Many companies and individuals are even using this as a venue for marketing and promotional purposes.

One clever marketing campaign disguised as an app is the "Kindle for iPhone."  This application is strickly a reader, which means you cannot buy books or browse the Amazon library directly from the reader.  If have you already purchased the books, you can download a copy to your iPhone or iPod Touch.  Reading on the iPhone and the iPod Touch is nothing like reading on the Kindle.  The screen is too small and the experience much less satisfying when compared to the full size Amazon Kindle. 

The iPod Touch and iPhone are great devices.  However,  they are no Kindle.  It may be an OK substitute if you must, but not if you don't have to.  So why did Amazon bother?  Releasing this "app" got Amazon millions of dollar of free press coverage :-)  Not a bad return on investment on the marketing dollars.  [Permalink]- Kindle for iPhone

 

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